This blog’s themes are bandied about outside of the virtual realm much like the bravely crewed caravelles of yore on the high seas during a storm. An interesting analogy, especially since I’ve only recently returned from a four day trip to Cape Cod with my family where we saw a National Geographic inspired museum of the Whyddah – an 18th century pirate vessel shipwrecked right off the coast of Provincetown. Undoubtedly, any steadfast Bronxian style speech and fervent fanaticism for one of the first franchises to play the national passtime is ill at ease in such close proximity to Boston. Our discourse communities have different rhythms, idiosyncracies, and even lexicons (had I not visited Boston previously, for example, I might have had absolutely no idea the meaning of the word ‘packy’ because in New York City, we call them ‘bodegas’, and my close friends in the Midwest call them ‘7-11′, ‘corner store’, or ‘Dairy Mart’ depending on whether or not they are part of a chain,) the importance of which cannot be understated. However, any suffering I might have experienced at the hands of the ever present communications gremlins during the trip were vindicated following our recent victory in a series against the Red Sox to put us squarely in 1st place. Communication, however, is key, and knowing whether or not your message got across, it was understood, your interlocutor agrees with you (or not), how that can be rectified (or not) and what is the next step are crucial items in the smooth operation of society as we know it.
Modalities are generally lumped into four categories, which personally I believe is entirely erroneous, however, let us examine what has been so far agreed upon:
Speaking: enunciation, pronunciation, effectively projecting your message verbally in a culturally appropriate manner including items such as the nuances of colloquial speech are hallmarks of either the well trained native, or the highly educated non-native speaker of the language.
Listening: the listener is capable of hearing and comprehending the spoken, often regional minutiae of the speaker’s intended message. The listener is also able to respond in either spoken or written format to a speaker’s message in a culturally appropriate manner.
Reading: the reader is able to read and comprehend a written (or typed, or virtual), including cultural nuances message. He/she is able to respond in such a way as to indicate comprehension in either a spoken or written format.
Writing: the writer is capable of using language that is culturally appropriate to effectively communicate his/her message. This includes utilizing a lexicon correctly suited to the situation for which he/she is writing. The writer avoids repetition and overuse of basic vocabulary.
The careful reader will have noticed that throughout I purposefully emphasized the culturally appropriate component, and this was done for the following reason: what, if anything, is ‘culturally appropriate’ for America? Are we speaking of the Fox News “Red Eye” culture that enjoyed notoriety recently for disparaging the value of a college education (for which, it is my personal belief, he should be removed from the airwaves)? Or are we speaking instead of the Keith Olberman/Rachel Maddow culture that speaks in a rambling, snipey, angsty, entitled adolescent culture? Or is this more on the level of Anderson Cooper/Don Lemon? In our increasingly visually fixated culture, the talking heads so comically caricatured by Max Headroom during the 1980/s have significantly increased their power to influence public opinion. In contrast, viewers have similarly, it seems, decreased their ability to properly filter information and extract from it the proper meaning. Let’s return to the modalities: a television news report involves several things – a Max (or Maxine) Headroom, generally some video which flashes at least a subtitled place name, perhaps a few sentences translated, and quite possibly, a paragraph or three of information, especially if the report pretains to, say, health care legislation. This is where the ACTFL and I have a disagreement, I personally feel that body language should be one entirely different modality, but that’s the subject of another post. Take into account the several very high profile, very public presentation our president has made in which he clearly states :If you wnat to keep your doctor, go ahead and keep your doctor”, as well as “This is not a government takeover of healthcare”, and the extremely concise “Two thirds of the necessary money to fund this bill is already tied up in the system. My mission to congress was to make this bill debt neutral”. I’m paraphrasing and not using direct quotes, but those are essentially the messages. It then becomes extremely curious that, especially since I can confidently say that the messages above were heard on CNN, and CNN claims a greater viewership than MSNBC and FOX, that there would still be protesters of the bill holding placards in rallies proclaiming “My Doctor! My Choice!” (even more curious, my friends, that those same people would have long ago been on opposing sides of a line holding placards proclaiming ‘My body, my choice!’, but I digress). Even more curious still are the signs – proudly painted by hand reading “No Government takeover of healthcare!” and “No new taxes for healthcare!”. As a teacher it becomes incumbent on me (and others like me) to tell the viewing public that, from the perspective of language assessment, you have failed this test, mainly because you have not been paying attention.
Consider: two thirds of the purported $1 trillion price tag is already in the health care system. With the paper saving alone as a result of electronic medical records ( a technological innovation that has, quite literally, been available for more than a decade) the remaining third is readily available. That other third is also made up when, as a result of the public option, those people who simply can’t afford health insurance, or want to forcefully exercise that most American of all democratic ideas – choice – and select something other than the overpriced, underserved policy (in their opinion. To my insurers’ credits, I have always been provided with exceptional service and care. Possibly because they knew it was me, I’m not sure) provided by their employer, the 46 million uninsured Americans – a public health emergency waiting to happen, and a travesty tantamount to a human rights violation (something else I heard on CNN) would be able to find preventative, timely, continuous care. That type of care means: flu shots to slow or entirely impede a flu epidemic, or Tamiflu and its sister medicines should we unfortunately find ourselves in the midst of a swine/bird flu outbreak. Pre-natal care to help reduce our infant mortality rate. Diet counseling so that people know that two Egg McMuffins with ham and cheese in the morning equals roughly one half of your caloric intake for the entire day, leading to a significant reduction in the amount of diabetes, heart disease, clogged arteries, etcetera, etcetera, etcetera that we have in our country. Vaccinations for children so they can attend school and annual physicals so they can become involved in sports and be less likely to engage in dangerous behaviors, glasses so they can read their homework and continue on the path to improving themselves. Not to mention which, we pay a high rate of taxes in our country, is it not time that we receive some services in return? All of these items in the list above become emergency room visits that are expenses later passed onto the insured when those without insurance show up to the hospital. Now, imagine that cost simply went away, and states, municipalities and, dare I say it? – individuals simply had more money in their pockets. More money to spend stem rolls into, you guessed it, that extra one third being made up somehow somewhere else.
But cultural appropriateness rears its ugly head once more here at the end. The marketing for the good ole US of A abroad denotes it to be one of brave, strong independent thinking, inventive, amicable souls. However, this dep seeded political battle regarding health care, if anything, has proven that a significant majority of the population are frightened, superstitious, undiscerning separatists ready to shuffle off any recognizable facade of “appropriateness”, cultural or otherwise, whenever some self agrandizing Max Headroom blinks onto the screen spouting venomous, vindictive, vilifying statements devoid of veracity. why are Americans so easily persuaded by falsehoods? And, moreover, why are they so incredibly prepared to be persuaded by such? I have my own hypotheses, but, that is perhaps best saved for another post.


